Hi, my name is Nikolai. My attitude to jewelry is something more than a style item or accessories. Let me tell you my story.

One day, at the age of 5-6, my father and I went to a jewelry store. My father wanted to give my mother a gift to cheer her up, because she was in the hospital. When we came to the jewelry store, it was an amazing place with its calm and majestic atmosphere. I remember a sales consultant with a neat hairstyle, in strict black and white clothes and a neat manicure. There were harsh 90s on the street, but this store was not like any other. He was incredibly magical. There, my father bought my mother a cross with a chain, and put it in a case in the form of a yellow apple with a green leaf. I remember how my mother was delighted with such an "apple", I remember tears of joy in her eyes, I remember those feelings and emotions that suddenly filled the gray corridors of the hospital.

Today, there are a huge number of jewelry corporations, companies, and even more stores. In pursuit of profit, many reduce the cost of production, use low-quality alloys, simple inserts.

From the very beginning, the course of our store was focused only on European jewelry factories that work exclusively with Swarovski and are officially certified by an Austrian company. And there are several reasons for this:

  • Firstly, Swarovski is one of the oldest and most respected jewelry companies in Europe, which was founded by Daniel Swarovski in 1895 in the Austrian city of Wattens.
  • Secondly, it has long been known that European design is the most refined and the most refined. That is why Apple's chief designer, Joni Ive, uses the principles of the European Bauhaus School of Design when designing new Apple products.
  • The third reason is the legendary reliability of European products and European quality control, which you probably know firsthand.

Daniel Swarovski dreamed of creating diamonds for everyone, and I dream of bringing products with his "diamonds" to you. At Dreams, we strive to add a sparkle of brilliant brilliance to our daily routine. And the slogan-parting words, which is written on the inside of our branded package, fully reflects this desire: "Shine bright like a diamond"; (transl. from English: Shine as bright as a diamond)